What term best describes a tactic that increases sales through publicity?

The term that best describes a tactic aimed at increasing sales through publicity is "promotion." Promotion encompasses various strategies and activities designed to communicate the benefits of a product or service to potential customers, ultimately aiming to boost sales. This can include advertising, public relations efforts, social media campaigns, and other methods that raise awareness and generate interest.

Promotion is crucial in marketing because it directly impacts how consumers perceive a product or brand. By effectively utilizing promotional tactics, a business can engage its audience, inform them about new offerings, and encourage them to make purchases.

While pricing refers to the determination of a product's cost, targeting involves identifying specific groups of consumers for focused marketing efforts. Segmentation is the process of dividing a market into distinct subgroups based on shared characteristics. These concepts are important in marketing strategy but do not specifically pertain to the act of enhancing sales through publicity, making promotion the most suitable choice in this context.